The Ask
Not many people know the name Suffolk University outside of their law school, but this small Boston school is looking to change that. As part of their new multi-channel media campaign, SU had planned a series of email takeovers with The Chronicle of Higher Education with a series of 4 stories that would then drive to a marketing campaign landing page on the SU site that served as a primer to introduce the school to a new audience. With a full timeline of less than 4 weeks, it was determined to start with a
mobile-first approach and to keep to streamlined structure for efficient development and to fit the requirements of all email clients.
