As we examined how we might expand our process and refine our digital offerings, I compiled a POV deck to make the case for integrating more robust user research into our projects, with actionable steps our team could take to implement this into our existing agency structure and in regards to our team capabilities.
Understanding our users is key to creating helpful solutions for their needs. The best way to do this is to get to talk to users through interviews and testing. However, our agency was not aware of the benefits of conducting user testing and research consistently on our projects. We had a few opportunities for user research on projects where it was specifically requested by a client, and in those instances we found we were able to to produce higher quality work with better results. My goal was to use these examples and best UX practices to make the case to include user research in our workflow more consistently, and why it is important. This POV deck was used to make the case for both our digital team and to the wider agency as a whole.
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