The Ask
Our client wasn’t running any ordinary campaign–this was a forward-thinking, cutting edge institution specializing in the fields of tomorrow. It was up to us to create a functionally interesting UX Strategy to showcase their impact and prove they are worth their audience’s investment.
Jacksonville University is not your usual school, so their campaign couldn’t be “the usual” either. Instead of donations, JU wanted to demonstrate their forward-thinking approach to educating the great minds of tomorrow.
Joining the campaign is an investment in the future. The client was looking for unique pieces of functionality to capture their audience’s attention while still being intuitive and driving towards investing in the campaign.
The Results
- The highly interactive website aligned with the client’s messaging of being future looking. Our outside of the box think delighted users while still being intuitive.
- The client met their funding goal for the campaign, with the website helping to drive donations.
